Beauty by Sirena
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Beauty & Hair Extensions

​​I'm always happy to accommodate new clients whenever possible. 
​If you're interested in booking, please submit a new client request via email.
​Thank you so much for your interest!
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Sirena Rowe

Beauty Professional for over 20 years
Hairstylist & Business Owner

​Hair Extension Expert
Balayage & Lived-in Color Specialist
Makeup Artist
Picture

ABOUT
I’m an independent hairstylist with over two decades of experience, proudly serving clients at Highlights Studio in the charming town of Chelmsford, Massachusetts—just outside of Boston. Throughout my career, I’ve specialized in creating lived-in color using advanced techniques like balayage, foiling, and color melting. Whether it’s blending gray hair seamlessly, transitioning dark to light shades, or applying the principles of color theory, my goal is always the same: to create hair that looks effortlessly beautiful, modern, and uniquely tailored to each client.
I’m trained in color theory and formulation through Redken, Wella, All Nutrient, and Oligo Professional. My foundation in haircutting and design comes from advanced training with Redken, Sam Villa Education and BTC University, focusing on precision cutting, texturizing, and razor techniques. I believe that great hair should reflect both beauty and lifestyle.
As a licensed cosmetology instructor, I’ve taught color theory and mentored up-and-coming stylists. Education is a core value in my work—I regularly attend classes and workshops to stay on top of the latest trends, techniques, and product innovations in this constantly evolving industry.
In addition to color and cutting, I am a certified hair extension specialist with expertise dating back to 2004. I'm experienced in a wide range of methods tailored to suit different hair types and needs—including K-tip, I-link, Tape-in and Hand-Tied Wefts from Cinderella Hair and Babe Hair. I’m also trained in advanced weft installations, including the traditional method, waterfall method and the invisible bead technique, certified by Bellami Hair and Hotheads. To deliver the best results, I now specialize solely in machine-weft extensions - designed for a custom fit, comfortable wear, and long lasting results with a seamless natural-looking blend.
I also have a professional background in makeup artistry, having completed in-person and online training with M.A.C Cosmetics—including their exclusive HD airbrush makeup course in NYC and specialized education in photographic makeup. While I’ve loved being part of countless weddings and special moments, I officially retired from offering makeup as of 2025 to focus fully on my hair clientele.
Outside the salon, my heart belongs to my family. My husband and children are my greatest support and joy. Motherhood has its challenges, but it's also been a powerful source of inspiration and strength. I’m deeply grateful to have a career that allows me to pursue my passion while staying present for those who matter most.
This work is more than a job to me—it’s my calling. I pour my heart into every appointment, aiming not just to transform hair, but to uplift confidence and build meaningful connections. Whether you're a longtime client or considering sitting in my chair for the first time, I look forward to helping you feel your absolute best.

Photography for this site is by Shannon Page Photo in Chelmsford MA
Styled by The Druzy Rose in Chelmsford MA

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  • About
  • Services
  • Extensions
  • Gallery
  • Contact